World Economic Forum 2008

Over three decades, the World Economic Forum Annual Meeting has provided an unrivalled platform for leaders from all walks of life to shape the global agenda at the start of each year. At the core is its multistakeholder model that leverages the collective wisdom of leaders from business, government, the media, academia, the arts and civil society by building a global platform for collaboration and action to address priorities on the global agenda.

The Power of Collaborative Innovation
Looking to the future, it becomes readily apparent that complexity, competing interests and scarce resources remain the greatest obstacles to progress on the global agenda in the absence of greater leadership and global stewardship. It was in this challenging context that the World Economic Forum highlighted "The Power of Collaborative Innovation" as the principal theme for the Annual Meeting 2008 in Davos.

The links below will take you to media outlet websites where you can gain insight into how the Company is meeting these challenges and helping to build a global platform for collaboration.

Neville Isdell, Chairman and CEO, and Muhtar Kent, President and COO, The Coca-Cola Company, discuss the power of collaboration, sustainability through partnerships and business transformation.